The Content Farm of Babel is a reflective video essay exploring the rise of automated content generation and its history in the lead up to and immediate aftermath of the mainstream adoption of generative AI. It is narrated by a text to speech model trained on my voice, paired with a host of talking heads, each an artificial variant of myself passed through various genAI platforms.
The hype around generative AI and its flow on effects have had a global impact, inducing fear in some and adoration in others. Utilising the aesthetic of TikTok content sludge (now more known as brainrot), the work explores the recent history of pre-AI online content automation. Its conception, generation and consumption. And aims to bring the viewer to consider the way in which media is generated, served and consumed in a post-AI landscape.